Minutes Matter: Why “real time” means moving faster than you think
Minutes Matter: Why “real time” means moving faster than you think
For 20+ years, tech has driven better user experiences and business results by continually raising the bar on how fast great service can be. The same is true in pharma. Our proprietary analysis reveals that patients receiving a price within 15 minutes are 15% more likely to fill quickly than those seeing the same price delayed by several hours. Yet today, many patients must wait a day or more just to see a price at their pharmacy, and weeks for specialty medications. Pharma historically relied on channel partners to shape patient experiences — but new technology empowers leaders to actively deliver tech-level results. Pharma must evolve to meet the speed that modern consumers now expect.
